Team
Kiran Kumar (Designer)
Lakshmi (Product Manager)
Keerthana (Front End Developer)
Duration
August - October 2021
Project Goal
To provide news anytime, anywhere that's happening around the globe in the form of a voice in multiple languages through a super intuitive app.
After getting the insights, we began to conceptualize the solution and started to do random sketches on paper. We started with user flows and then created some wireframes (Sketching on paper gives us a way to iterate ideas faster). From there, we proceeded with the actual designs on the computer using tools like Miro or Whimsical for user flows and Adobe XD for interface design and prototyping.
Once the interface and prototype was ready, I took it for testing with my team to get their feedbacks and their perspectives on the design.
How often do you read News?
How much time do you spend reading the news?
What are the News Apps you use?
What are the problems you face with the current apps you use?
Would you prefer to read or listen to the news?
and a few more relevant questions based on their replies.
Customer Insights
After analyzing the interviews and survey, despite the amount of generated data, this was the most relevant information for decision-making in creating the solution
Desk Research
In addition to the above user research process, we conducted further research to assess the features offered by current apps. Our goal was to establish benchmarks by examining what competitors had developed.
The article "Top 10 Free News Apps In India 2020" published by Whizsky.com provided a list of popular apps such as Google News, Inshorts, Daily Hunt, etc., elucidating why they are widely used in India.
We proceeded to utilize all these apps to identify the problems they address and how they tackle them, as well as to pinpoint any areas where they fall short, based on the data we gathered from our user research.
Problem Statement
There is an abundance of news and content being generated today across numerous blogs, news websites, and apps. Almost all of them consist of text-based content with video snippets in-between. In the current busy day and age, it is challenging to sit and read through lengthy documents. This is precisely why voice and video-based content are gaining popularity. While audiobook companies like Audible have been around for a while, there is no service like Audible for everyday news.
Additionally, most of the "expert content" in many fields of interest such as technology, business, medicine, and health is created in English or other languages that are not native to many Indian and Asian populations.
Concept
The idea is to create a simple news aggregator app, that will list content like news, blogs & Books (Future plan) from trusted sources.
Proposed Solution
The solution is to create an aggregator app where users can follow or select specific topics, blogs, or news channels along with their language preferences. The Evera app will then generate a news feed specific to the user, where the news feed primarily consists of voice-based content and limited text news in their chosen language.
Evera is also a learning application where it learns users' behavior and offers better-personalized news content for the user.
Features of Evera
Translates news to Preferred Language.
Download & Save the news to listen in offline mode.
Listen to news even when the screen is locked.
Upload your own PDF or DOC file & get it converted to Audio bytes.
Information Architecture
Sketchs / Wireframes
Final Sketches
I scanned all the sketches and made a rough prototype on Adobe XD for testing.
Final Designs
Choose Language & Interests
Home & Search Page
News Article Page
News Player Page
My Story Page
Downloads Page
Multiple language Support
Profile & Bookmark Page
Prototype
Check out the prototype of the design here.
Visual Language
Feedback / Validation
Once I completed the first version of the design, I shared it with rest of the team for review. We then went through a few changes to get the best design out. After a few iterations, the above design was the final outcome we settled for.
The Evera app was not a one-time delivery design. It should be iterated by considering usability tests, A/B tests, and other in-depth surveys with the user to improve the initial version.
That said, launching this app is only the first step towards the product's success.
The app is currently not in production, but will launch again very soon.!